![]() Now that you generally know what you want to post and where, drop each post into your schedule. You’re finally ready to build out the nitty-gritty details of your social media calendar and get to posting! Schedule social media posts with a process that’s easy to maintain Remember, social media’s super-visual, so include image and video resources in your content plan too. ![]() Start with types of content that have performed well in the past, but be sure to experiment until you find the right mix for your audience. Creating a repository of evergreen content will ensure you always have something valuable to share as your audience grows. Think about where your expertise intersects with your audience, and build a content plan that’s aimed at easing their biggest pain points. Plan the content, images, and videos you want to produce and share Shoot for a maximum of 15 tweets a day, with about half of those being retweets. If Twitter’s an important channel in your social media strategy, you’ll need to up the frequency a bit. A rule of thumb for an effective social media plan is that each channel should feature 1-2 posts per day. Give each channel some love frequently, but don’t overdo it. If you get awesome engagement at 9:00 am on Facebook, be sure to take advantage of those extra eyeballs when slotting future posts! Research popular times to post to each channel, and experiment to see which ones perform best with your audience. Time of day and posting frequency are essential to the success of your overall social media marketing plan. Want to grow influence and community on LinkedIn? Comments and shares may be your metrics for success. So establish goals for each network, and determine which metrics will help you measure and track success.įor example, if Twitter’s your go-to for increasing brand awareness and blog traffic, you might track impressions, clicks, and retweets. Success can look different across social media channels. Figure out where your audience hangs out, and build your social media calendar around the top channels they actively engage with. Choose your social media networksĭon’t worry: You don’t have to be everywhere all at once to move the needle. Follow these simple steps to make sure your posts are most effective. How to create a social media calendarĪ solid social media marketing plan involves much more than writing and scheduling social posts. With a social media calendar in place, you can push strategies forward, keep up with each day’s posting schedule, and loop your team in on your plan more easily. This helps ensure social media posts don’t get bumped by other marketing priorities or lost in the mix of daily to-dos. A social media schedule is simply a documented plan for when and where you’re going to post content across various social media channels.
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